Setanta Sports has announced that it will not extend its agreement with the Ukrainian Premier League to broadcast Ukrainian championship matches.
"Setanta Sports is an international broadcaster operating in 15 countries across Europe and Asia.
In a difficult time for the country, we continue to support Ukraine, its fans and our customers by investing in the development of the sports industry.
We are grateful to the clubs that have transferred their rights and supported Setanta Sports and the UPL in their efforts to create a single pool. However, as part of the agreement with the league, Setanta Sports was not able to fully use the media rights: some clubs did not transfer the rights to broadcast the matches they organised and played to the UPL.
Given the above, Setanta Sports has decided not to renew its agreement with the UPL, but remains open to partnership. We are ready to discuss new terms of cooperation based on fairness and compliance with all the rules of the league's regulations and the laws of Ukraine.
We are confident that we can find a compromise that will make all parties satisfied with the agreement. As we have already mentioned, Setanta Sports broadcasts in 15 countries. And we will continue to promote the UPL clubs and their players far beyond the borders of Ukraine if we can reach the appropriate agreements.
All obligations under the agreement with the UPL will be fulfilled by Setanta Sports in full by the end of the season," the statement said.
