"Chelsea has announced on its official website that it has entered into a partnership with Infinite Athlete, which will become the club's title sponsor.
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The agreement with Infinite Athlete is valid until the end of the 2023/24 season and is estimated at £40-43 million. The Infinite Athlete logo will appear on the front of Chelsea's men's and women's shirts and on the sleeve of the Blues' training shirt from 1 October.