The President of UEFA, Aleksander Čeferin, believes that the organization he leads is not focused on making money.
Aleksander Čeferin (photo: gettyimages.com)"I often hear that UEFA is too focused on making money... But we are not a cold and soulless profit-making machine; we are a marvel of collecting and distributing funds—with a conscience. Because we give back. Because we distribute these funds—97% in fact—honestly, diligently. We invest them back into football—into European football. For the benefit of many," quotes Čeferin from the UEFA press service.
