Juventus signed a new contract with Adidas until 2038

The Turin “Juventus” has concluded a new agreement with its technical partner — the German clothing manufacturer “Adidas”.

Juventus players

As reported by Tuttosport, the new agreement with “Adidas” will be valid until 2038. According to the terms of the agreement, the Turin club is guaranteed to receive over 40 million euros annually until 2038, making this contract one of the most profitable in the history of Italian football. Thus, “Juventus” will earn about 400 million euros from this contract.

It is worth noting that the terms of the new contract will come into effect from the summer of 2028. Currently, “Juventus” receives 46 million euros per year from “Adidas”.