MG Motor, a British car brand, and FC Dynamo Kyiv, the most titled football club in Ukraine, have signed a two-year cooperation agreement for the 2023-2025 seasons.
MG Motor has been dynamically developing in the Ukrainian automotive market since 2021 as part of the Winner Group of companies. The brand is actively supporting the Armed Forces of Ukraine and various charities in a difficult time for the country.
During the war, Dynamo sent almost its entire fleet of vehicles to the Armed Forces, so the new sponsorship agreement will allow the club to fully fulfil all its logistics needs.
Dmytro Brief, Vice President of our club, commented on the event:
- "We are pleased to welcome our new partner, MG. This is a British brand that is known all over the world and is now actively operating in the Ukrainian market. We are grateful to it for starting this cooperation, and to Winner for extending our cooperation for another two years. Undoubtedly, this support is now more important than ever for our club, as we have recently donated most of our fleet to the Armed Forces of Ukraine. Therefore, the cars donated by our partners will serve our club and allow us to fulfil our duties and important tasks.
- "We have been working with FC Dynamo Kyiv as an official sponsor for three years now," said Winner CEO Dmytro Bugoslavsky, "We are very pleased to extend our cooperation for another two years, so we will be together for a total of five years. We have been supporting and helping each other even during the war.
I would like to note that in the first year of our cooperation in the 2020/2021 season, Dynamo became the champion, and we are confident that in the future our home club will continue to reach the highest peaks with our support. Winner is a winner, this name is symbolic, we believe that the championship title will be in Kyiv.
We have been officially importing the MG brand since 2021 and continue to promote it. That's why we came up with the idea of cooperating with Dynamo - it's a great opportunity for as many people as possible to learn about this great British brand.
In bringing together two powerful brands like MG Motor and FC Dynamo Kyiv, we see not only a strategic partnership, but also a union of common ambitions for success and development. We expect that this cooperation will bring fruitful results for both parties, strengthening their influence at the national and international levels.
- "MG is a brand that was founded in 1924 in the UK and has a long and rich history," said Sergiy Nosenko, MG Brand Director in Ukraine, "Now it is actively returning to international markets and is already present in more than 100 countries. The main markets are Europe, South America and Asia. It is known for its modern cars, including electric cars. In particular, today we are handing over three electric cars to Dynamo: MG4, MG Marvel and MG ZS. In this way, Dynamo joins the friendly community of electric car drivers. It is no coincidence that the cars you see are white and blue, as these are the club colours of Dynamo Kyiv.
The dealer network and service support for MG cars is expanding in Ukraine. The cars are official and come with a warranty, which is especially important for electric vehicles, as they are new, modern technologies.
Winner has been a leader in the automotive market for more than 31 years, demonstrating an honest, transparent and socially responsible approach to business. MG Motor is actively expanding its geography in the international arena.
MG Motor actively supports sports and football in particular on a global level, sponsoring such well-known clubs as Liverpool FC (England), Olympique Lyonnais FC (France), Sporting Cristal FC (Peru), Deportivo Guadalajara FC (Mexico), and the Chilean and Welsh Football Associations.
Reaffirming its European and international position, MG Motor emphasises that it has no official representation in the Russian market.