Ihor Dedyshyn, the CEO of Lviv-based Rukh, said that the club is ready to join the UPL TV project.
"FC Rukh welcomes the fact that the Premier League and the clubs have come to the conclusion we talked about six months ago: the clubs and the league should create their own product on their own. Accordingly, the clubs and the UPL will be engaged in its production, promotion, distribution and sale themselves. Rukh proposed this concept of its own UPL TV back in the summer, but it took a difficult period of realisation, and we are glad that the clubs have now also decided to follow this path.
One of the top managers of the UPL, Maksym Radchenko, proposed the concept of making a product that almost completely matches our vision. Therefore, Rukh is ready to join the implementation of the UPL TV project, which has great prospects for centrally collecting the rights of all 16 UPL clubs to achieve significant commercial results in the near future," Dedyshyn said.