Streaming service MEGOGO has received a license to broadcast on the state-owned MX-7 multiplex and will create a nationwide sports channel.
The media service has already received a license to broadcast on the T2 digital TV network. The main goal of the free channel is to attract new viewers to the paid MEGOGO.
"We have collected the lion's share of football rights on the platform, and we see that there is a part of the content that we can monetize on the advertising model without compromising the paid product," said MEGOGO founder Volodymyr Borovyk.