Artemijs Riabovs, CEO of UAF Marketing, spoke about cooperation with the German car giant BMW.
"For me, working with partners is not just an infusion of money. In addition to sponsorship, they should be involved in social projects and think about the future. I was very impressed with the position of BMW and AWT Bavaria (BMW importer in Ukraine), and the fact that they took the initiative to join social projects.
The head of the UAF Foundation, Olena Balbek, together with the new partners, are working in this direction. This is a great collaboration that works towards social projects and future activations.
I can reveal an insight into the development of the concept of a new bus for the Ukrainian national team, it will be presented in the future. Also, AWT Bavaria wants to ensure that when the national team of Ukraine and the UAF appear in public, it is their cars, these are advertising displays used for promotions. For us, this is also the closure of logistical issues and, of course, financial support for charitable projects," Ryabovs said.
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