The Chinese household appliances and electronics manufacturer Hisense is the first official partner of the International Football Federation (FIFA) for the 2025 Club World Cup, reports Reuters.
Details of the agreement are not disclosed, but it is known that Hisense will be advertised during video replays. This company, based in Shandong, became a FIFA sponsor for the first time in 2017.
“We are happy to welcome Hisense to our family. This company is one of the leaders in the global market and will be an official partner of FIFA during the 2025 Club World Cup,” said FIFA President Gianni Infantino at a joint press conference with representatives of Hisense in Shanghai.