UEFA President Alexander Ceferin stated that sport, and football in particular, is more than money.
— Sport is much more than “money” and “markets”. Sport is not an asset that is sold at auction. Football is not a “product”. Ask any fan, and they will tell you that! European football is one of the biggest success stories of Europe. It is strong and resilient. We have the most popular tournaments, clubs, and players that fans love and follow around the world.
UEFA is not about profit. We redistribute 97% of our net revenues back into football. Yes, 97%. What remains is used to cover expenses and support vital sectors of our sport — women’s, youth, and futsal. And when we earn more money, we give more money. Who else allocates such a portion of revenues to fundamental goals like funding the grassroots sector, developing women’s football, and supporting youth tournaments? This is not an expense. This is an investment. Investments in the game and investments in people and communities. This is an investment in public interests, — quotes Ceferin the UEFA press service.