Milan owner Gerry Cardinale spoke about the club's strategy, some aspects of which were published in a study by Harvard Business School.
The sale of Tonali was not a forced transfer, but a strategic one. We sold because we received a great offer, the highest in the history of Serie A. We earned 70 million euros plus 10 million in bonuses. Thanks to this sale, we acquired six new players and completely renewed the team.
Winning the championship is obviously an important goal. But you must maintain balance. Inter won the Scudetto last year and then went bankrupt; is that really what we want? For the fans, my job is to win the Italian championship every year, I understand that. For my investors, who are focused on maximizing value, my task is for Milan to compete for the Scudetto every year, to play in the Champions League every year, and to advance as far as possible in the Champions League every year,”— cites Cardinale's words the journalist Gianluca Di Marzio's website.