CEO GGBET Serhiy Mishchenko commented on the title partnership agreement with “Dynamo” for the next three years.
Serhiy Mishchenko (photo: fcdynamo.com)— For the first time, the bookmaker brand receives the status of the official sponsor of “Dynamo”. This, in my opinion, is a great recognition, an honor, and a great responsibility. This is another step towards the global practice where betting has long been an integral and organic part of the sports ecosystem.
Recently, there was a piece in The Guardian that mentioned that 66% of clubs in European leagues have at least one betting sponsor. 145 clubs have bookmakers’ logos on their jerseys, and 14 clubs out of 31 in the league have an official title sponsor in the form of a bookmaker. This is evidence that in countries where the gaming industry is developed, betting has long been one of the main drivers of sports development. The opportunities provided by collaboration with betting cannot be compared to any other businesses. Because these are very closely related industries that have a direct connection with each other. Their target audience intersects the most. Therefore, by default, any marketing campaign will have a greater effect.
This year in UPL, we will see the largest number of such collaborations, which makes me very happy, as I want this to become the basis in our country, so that football clubs have the support of reliable, verified betting partners and betting brands that promote and develop a healthy attitude towards gambling. Thank you very much to Dynamo for being on the same wavelength with us.
I will explain why today’s event is called “Dynamo 3.0”. First of all, this is the third star for the “white-blues”, the thirtieth championship, an epic and historical event that overshadows everything else. There is a trio in our collaboration because last year we first became a partner of Dynamo in European competitions, then there was a campaign during winter training, and now we have become a full title sponsor for three years. In addition, this is our third joint media event.
— Why did you decide to be the title sponsor of FC Dynamo (Kyiv) and not stop at previous cooperation?
— It is known that for many years GGBET has been the official main sponsor of the strongest esports team in Ukraine – NaVi. Also, last year GGBET was a partner of the broadcasts of both fights of Oleksandr Usyk – the best boxer. We felt that the picture was incomplete, something was missing – the best football club. Now the puzzle is complete, we have football, we have the best club, and we are calm and satisfied.
Partnership with Dynamo is a very large marketing project. After the first two attempts, we came to full-fledged partnership. The goals we want to achieve are clearly understood and calculated. We know well what we want to get and what it will be based on.
