After 18-year-old Lamin Yamal received the legendary number 10 at “Barcelona” for his birthday, fans bought 70 thousand jerseys in just 24 hours.
This surge created a commercial record in the club’s history. According to Cope, the club earned approximately 10 million euros from these sales. The demand for Yamal’s new number exceeded all expectations — jerseys flew off the shelves in more than 170 countries, further confirming the young talent’s global popularity.
This result set an absolute record for single-day sales in “Barcelona” history. Even legendary players Lionel Messi and Neymar did not cause such a buzz among fans as the new star of the Catalans.