77.5% of Ukrainians will not buy, or rather will not buy a subscription to football matches on sports TV channels, even if the matches will be broadcast only there.
This is discussed in survey Ukrainian sociological group. Only 3.4% of the respondents are sure to buy a subscription, 14.4% would rather buy it. Rather, they would not buy a subscription - 22.2% of respondents, definitely would not buy - 55.3%. 4.7% could not answer the question. Among those who do not exclude the possibility of purchase, 33.9% are ready to spend no more than 50 hryvnias per month, 29% - no more than 100 hryvnias, 14.4% - no more than 150 hryvnias, 7.7% - no more than 200 hryvnia and 3.3% - no more than 300 hryvnias.
From July 8 to July 12, 2022, the Ukrainian sociological group surveyed 3,003 respondents aged 18 and older. The sample tentatively represents the adult population of the controlled territories of Ukraine as of February 23, 2022 according to the main socio-demographic characteristics: gender, age, type of settlement and area of residence. The statistical error formally does not exceed 1.5%.
As reported, according to the same survey, the number of viewers who watch football broadcasts on television and on the Internet at least once a month or more often has decreased by almost 2 times since the beginning of the war - from 38.2 to 20.4%.
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