A campaign against gambling addiction launched in France ahead of Euro 2024

2024-06-14 00:02 The French National Gambling Authority (ANJ) has launched an information campaign against gambling addiction ahead of ... A campaign against gambling addiction launched in France ahead of Euro 2024
14.06.2024, 00:02

The French National Gambling Authority (ANJ) has launched an information campaign against gambling addiction ahead of Euro 2024, Igamingbusiness reports.

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According to the source, the ANJ prevention campaign was developed by the French advertising agency Rosbeef! The program uses yellow banners and real stories from the lives of gambling addicts to better convey the seriousness of the consequences of gambling addiction. It is also known that this campaign will include social advertising on Snapchat and videos with player testimonials.

According to the survey, more than 50% of French residents will watch Euro 2024. One third of the country's population plans to place bets on the tournament matches. Analysts predict that the French will bet more than €1 billion on Euro 2024 games.

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